Structural research methods like questionnaires, polls, and surveys are used to conduct quantitative research. Great explanation! A decision can be taken for the entire population based on the outcome of the sample population. Importance and Benefits. Quantitative research is a popular choice of research, especially in industries. Characteristics of quantitative research. Four types of measurement scale exist namely nominal, ordinal, ratio, and interval (see 4 Statistical Scales of Measurement). The defining nature and characteristics of qualitative research are surveyed in this article, which identifies key distinctions between method and methodology. The purpose of using quantitative research is to make the use of mathematical and statistical models to establish an understanding of the problem of research. They are: age, the number... Standardized, pre-tested instruments guide data collection thus ensuring the accuracy, reliability and validity of data. The following are weaknesses of qualitative research: Data gathering is often time-consuming. As researchers, we should know the characteristics of a quantitative research listed below (Spalding University, 2020): 1.The data is usually gathered using structured research instruments. Moreover, with the help of the Internet and social media, it is effortless to reach the vast population irrespective of geographical boundaries. Let’s know its essential characteristics. Quantitative research is done on a large number of audiences to ensure reliability. This requires a large population, the numbers of which depend on how the characteristics of the population vary. and can collect the opinion of a large population. You can use quantitative research methods for descriptive, correlational or experimental research. No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Seven characteristics discriminate qualitative methods of research from qualitative ones. It is done to check the correctness and verify the findings of the study. Advanced digital or electronic instruments are used to measure or gather quantitative data from the field. This is not meant to create prejudice for the work that qualitative researchers conduct, but it is a hard fact known in the academic world and it needs to be dealt with by most scholar … This fosters understanding to the readers or clients of the research investigation. Let's stay in touch :), Your email address will not be published. there are two standard ways of conducting research, i.e. Strategies and Modern Skills to Learn, What is Bloom’s Taxonomy? If you continue to use this site we will assume that you are happy with it. The use of qualitative research methods, however, are appropriate on issues or problems that need not require quantification or exploratory in nature. Therefore, there are fewer chances of getting vague information or wrong information from the participants. Moreover, the Outcome of quantitative research is easy to understand and explain. Its main characteristics are: The data is usually gathered using structured research instruments. In-depth information about the preferences of the audience can be drawn using these structured research methods. The research process for qualitative researchers is emergent. The outcome of quantitative research methods is quite reliable, as participants of the research face close-ended questions. Data gathering instruments contain items that solicit measurable characteristics of the population. Quantitative research characteristics. This is indeed what I’m looking for. A very important element for quantitative study is control, because it allows the researcher to identify the causes of their observations in an attempt to better understand the problem at different levels. The importance of Secondary market research. I JUST MANAGED TO ANSWER QUESTIONS FOR MY ASSIGNMENT. You can use the output of the previous study to get a reliable answer to the research problem of how much a man will be willing to pay to buy an earphone. If-then scenarios can be constructed using complex mathematical computations with the aid of computers. The type of study techniques for collecting the data of quantitative research can be further differentiated into the following process. Quantitative Research: Characteristics and Methods At Motivaction, we use quantitative research to measure the opinions of consumers, citizens and costumers on a large scale. The real understanding of these characteristics is only possible when you practically conduct a research. Pre-testing helps identify areas in the research instruments that need revisions. The results of quantitative research are more reliable than qualitative research and can be used easily to deduce conclusions. Thank you Gagi. qualitative research or quantitative research. The data that will serve as the basis for explaining a phenomenon, therefore, can be gathered through surveys. The sample size used in quantitative research represents the whole target market. This characteristic of quantitative research which refers to its necessity to arrive at a more reliable data analysis. People quite often come across one or two surveys or questionnaires. The results are based on larger sample sizes that are representative of the population. J. Pizarro has already described qualitative research in this site, so this article focuses on quantitative methods, its meaning and characteristics. Replication. 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