In 1947, Robert E. Petersen founded Petersen Publishing. It took people like Thomas to track down, dumpster dive and pull out thousands of negatives. Part of the immense Petersen Photo Archive of old Hot Rod, Custom Car and Drag Race photos is online to be explored. Purchased by the Peterson Museum in 2001, and re-restored to its present condition. Petersen's complete book of Pinto. (photo courtesy of the Petersen). ... Petersen Publishing Employee Reunion added 7 new photos to the album: PPC Reunion 2019. 17K likes. Author: Erwin M. Rosen, Petersen Publishing Company. The archive will make the 60 year history of Petersen Publishing photography available to the public. Over the past 50 years, photos from years ago where housed in the giant Peterson Publishing photo vault full of long lost pictures, now brought back by Motor Trend Magazine. Peterson’s first self-help book, “12 Rules for Life: An Antidote to Chaos,” has sold more than 5 million copies worldwide. They had no regard for the historical value that was later realized. List Price: $79.50. That came under the direction of the lead photographer Bob D’Olivio who set up hundreds of file cabinets and put the negative strips in to protective sleeves. It follows his path from a U.S. Army Air Corps photographer to a media mogul, and it’s loaded with 250 rare and tons of never-before-seen photos from the Petersen archives. ... Petersen Photo Archive. slide-1822441 Clockwise: 1960 Barbershop Car, 1967 … Hod Rod remains one of Petersen Cos.’ largest magazines. Filed under books , canada , lgbtq , psychology , publishers , 11/25/20 Publishing many magazine titles over the years. All of the material will be digitized allowing folks to download legendary racing, road test and hot rod photos, stories, facts and trivia for personal and professional use. This site uses Akismet to reduce spam. A page for PPC employees to reminisce. Many of the negatives used for publications like Hot Rod, Car Craft and Motor Trend were cataloged and stored with great care. PPC published many popular titles like Hot Rod, Car Craft, Sports Car Graphic, Motor Trend, Guns & Ammo as well as more obscure magazines like True, Pacific Skipper, and Combat Arms. 17K likes. Source Interlink Media conducted an initial digitization effort of 500,000 images, however, SEMA’s interest in the archive and subsequent generosity allowed the Petersen to hire three full-time staff members to accelerate the process. © 2016 Park Labrea News and Beverly Press, All Rights Reserved. Classic Truck Performance. slide-1822441 Clockwise: 1960 Barbershop Car, 1967 … Petersen Photo Archive, Los Angeles, California. Get cozy and expand your home library with a large online selection of books at eBay.com. Petersen Publishing Employee Reunion, Los Angeles, California. Great deals on Petersen Publishing Magazines. Petersen Publishing Archives Motor Media Inc. Motor Vehicle Company. Over the past 50 years, photos from years ago where housed in the giant Peterson Publishing photo vault full of long lost pictures, now brought back by Motor Trend Magazine. Petersen's 4-Wheel & Off-Road was a magazine dedicated to 4x4 and off-road trucks and SUVs.The first issue was published in 1977; it began as a special-interest publication from the editors of Hot Rod magazine. Hot Rod Magazine Required fields are marked *. For information, archive.petersen.org. Fast & Free shipping on many items! The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from 1948 to 1997. © 2020 Wisconsin Hot Rod Radio. Unfortunately, many years later the new owners of Petersen decided the cabinets were taking up to much room and started pushing them in to parking lots, back alleys and trash bins. The Petersen Publishing Digitization Project beckons to the original wishes of Robert E. Petersen himself to preserve, unify, and share the archive of Petersen Publishing photographic materials. The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from 1948 to 1997 By Clayton Moore. Your email address will not be published. PETERSEN PHOTO ARCHIVE Part of the immense Petersen Photo Archive of old Hot Rod, Custom Car and Drag Race photos is online to be explored. Browse 995 petersen publishing company stock photos and images available, or start a new search to explore more stock photos and images. Many of the negatives used for publications like Hot Rod, Car Craft and Motor Trend were cataloged and stored with great care. Petersen releases photo archive. Local Business. All Rights Reserved. SPORT was an American sports magazine. Tthe Petersen Publishing Archive is a collection of physical photographic negatives and transparencies that were originally shot for Petersen publications between the 1940s and ‘80s. DISCLAIMER NOTICE: In partnership with SEMA and MotorTrend Group, the Petersen Automotive Museum is currently in the final stages of digitizing 1 million historic images from the Petersen Publishing Archive. Captn’ Bob and Arlo had a chance to see and tour just a small portion of the collection. Motor Media Inc. Motor Vehicle Company. The archive will make the 60 year history of Petersen Publishing photography available to the public. [dropcap] P [/dropcap]etersen Publishing has been around documenting the Hot Rod, Custom Car and Drag Race scene from the early days. Magazine. The automotive photography collection in the Peter Publishing Archive documents decades of automotive history; digital preservation is a form … Petersen Digital Archive DISCLAIMER NOTICE: In partnership with SEMA and MotorTrend Group, the Petersen Automotive Museum is currently in the final stages of digitizing 1 million historic images from the Petersen Publishing Archive. Petersen Publishing Employee Reunion, Los Angeles, California. The Petersen Museum is located at 6060 Wilshire Blvd. Led by Petersen Archivist Laura Fisher, Petersen Director of Technology Alex Rosales and Motor Trend Group Archivist Thomas Voehringer, the project team consisted of passionate automotive historians and film preservationists who evaluated the significance of the collection as a whole. 17K likes. The Petersen Automotive Museum is to digitize one million images from the Petersen Publishing Archive, with a financial injection from the Specialty Equipment Market Association (SEMA). Read about Petersen Publishing's old photo studio where countless historic cars and people were photographed there for HOT ROD, Car Craft, Rod & Custom, Motor Trend, and many others. Petersen Publishing Co.'s incomparable photo archives go back to 1955 (Petersen is the erstwhile publisher of Hot Rod and other enthusiast magazines). This brand new 208-page hardcover takes an inside look at Petersen’s life as well as the growth of his highly successful publishing company. The Petersen automotive troubleshooting & repair manual. Hot Rod Magazine PETERSEN PHOTO ARCHIVE Part of the immense Petersen Photo Archive of old Hot Rod, Custom Car and Drag Race photos is online to be explored. Local Business. [dropcap] P [/dropcap]etersen Publishing has been around documenting the Hot Rod, Custom Car and Drag Race scene from the early days. ... Petersen Photo Archive. Learn how your comment data is processed. Classic Truck Performance. Publishing many magazine titles over the years. Launched in September 1946 by New York-based publisher Macfadden Publications, SPORT pioneered the generous use of color photography – it carried eight full-color plates in its first edition.. 189: Petersen Photo Archive Project with Thomas Voehringer, Wisconsin Hot Rod Radio Show is always available on, ← 187: Jerry Mathers, The Beaver and Horny Mike History’s Counting Cars, 190: Paul Winson, Los Angeles Roadsters Club →. More than 70 years later, the company’s archives will be digitized and uploaded to the internet by an automotive museum he founded. John Pearley Huffman writers, Steve Jones photographers, Petersen Publishing Archives photographers March 1, 1995 Recent Posts 2022 Lucid Gravity SUV First Photos… Our mission is to explore and present the history of the automobile and its global impact on life and culture using Los Angeles as a prime example. The Petersen Publishing archives first made their way to the Petersen Museum thanks to The Enthusiast Network (TEN), the successor to Petersen Publishing and current owner of its marquee titles, including Hot Rod and Motor Trend. Made possible with a grant from the Specialty Equipment Market Association, the Petersen Publishing Photo Archive Digitization Project has culminated in a publicly available database that preserves Petersen Publishing’s contributions to automotive history and culture in an increasingly digital world. Petersen Publishing Co. magazines were overflowing with everything the hot rod enthusiast wanted in 1961- rodding, racing, customizing - it was all covered. Petersen Photo Archive, Los Angeles, California. The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from … A page for PPC employees to reminisce. This project has helped propel the Petersen to the forefront of automotive thought for future generations to come.”. A momentous era in American history loses a little shine with the passing of a true automotive legend. Petersen Publishing was a valued prize for those in the publishing industry, and as the company entered 1996, the winner of the prize emerged. 438 likes. The Petersen Publishing Digitization Project beckons to the original wishes of Robert E. Petersen himself to preserve, unify, and share the archive of Petersen Publishing photographic materials. The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from 1948 to 1997. With the card indexes in such disrepair and the negatives scattered all over – the task of re-cataloging everything seemed impossible. Consisting of more than 10 million images, the Petersen Publishing Archive is a collection of physical photographic negatives and transparencies that were originally shot for Petersen publications between the 1940s and ‘80s. “Our namesake Robert E. Petersen single-handedly built the world’s largest special-interest publishing empire,” Petersen Museum Executive Director Terry L. Karges said. Until people like Thomas Voehringer from TEN, along with representatives of the Petersen Museum and SEMA decided it was time to try piecing this all back together. The project is now publicly available through the museum’s website. By then many had been destroyed and or misplaced. 438 likes. Author: Petersen Publishing … The Petersen Automotive Museum has partnered with Motor Trend Group, formerly known as TEN: The Enthusiast Network, to digitize 1 million images from the Petersen Publishing Archive. Publishing … Purchased by the Peterson Museum in 2001, and re-restored to its present condition. The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from … Save my name, email, and website in this browser for the next time I comment. The Jaguar XJ: History, Generations, Specifications ... / Staff / Archives for Petersen Publishing Archives. All of the material will be digitized allowing folks to download legendary racing, road test and hot rod photos, stories, facts and trivia for personal and professional use. Compare Prices. SEMA’s grant will be used for the preservation of the Petersen Publishing archives, which chronicle the history of American car culture from the late 1940s through the 1990s. Archivist with The Enthusiast Network (TEN). The project is now publicly available through the museum’s website. Experience the Petersen Automotive Museum, featuring 100,000 sq ft of exhibits, 25 galleries, and over 300 vehicles. It's the Petersen Photo Archives, which is frequented by a HOT ROD staffer at least once a day. [dropcap] P [/dropcap]etersen Publishing has been around documenting the Hot Rod, Custom Car and Drag Race scene from the early days. (photo courtesy of the Petersen) Your email address will not be published. Speculation about the company's future owner reached a conclusive end in August 1996, when Petersen Publishing was put on the auction block. Thomas became familiar with the Petersen Publishing Company (PPC) after moving to California from New Jersey. The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from 1948 to 1997. Explore {{searchView.params.phrase}} by color family {{familyColorButtonText(colorFamily.name)}} In this Nov. 5, 2019 file photo, former Maricopa County Assessor Paul Petersen, right, with his attorney, Kurt Altman, leave after a court hearing in Phoenix. An East Los Angeles native, Petersen started the company in 1948 when he and a partner began publishing Hot Rod magazine. SPORT predated the launch of Sports Illustrated by eight years, and is remembered [by whom?] Petersen's 4-Wheel & Off-Road was a magazine dedicated to 4x4 and off-road trucks and SUVs.The first issue was published in 1977; it began as a special-interest publication from the editors of Hot Rod magazine. Petersen Publishing Company; Books by Petersen Publishing Company. The Petersen Automotive Museum has partnered with Motor Trend Group, formerly known as TEN: The Enthusiast Network, to digitize 1 million images from the Petersen Publishing Archive. The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from 1948 to 1997. The huge project will be funded by a grant from the Specialty Equipment Market Association. Magazine. Many of the negatives used for publications like Hot Rod, Car Craft and Motor Trend were cataloged and stored with great care. Read about Petersen Publishing's old photo studio where countless historic cars and people were photographed there for HOT ROD, Car Craft, Rod & Custom, Motor Trend, and many others. (Photo by Walt Disney Television via Getty Images Photo Archives/Walt Disney Television via Getty Images) PATTY AND PAUL PETERSEN PLAYING PIANO THE DONNA REED SHOW - Paul & Patty Petersen At Home Layout - Shoot Date: October 10, 1963. ... Thomas returned and accepted the position of Archivisit for the Petersen Photo Archive and Research Library, which had been without oversight for the previous 15 years. “It is up to us as the gatekeepers of his empire to preserve the archive of Petersen Publishing materials by sharing it with the public digitally. Animal Services. The three companies are making huge investments in human resources and housing for the large collection. Tthe Petersen Publishing Archive is a collection of physical photographic negatives and transparencies that were originally shot for Petersen publications between the 1940s and ‘80s. Hardcover . Caruso presented with Navy SEAL Foundation Patriot Award, WeHo business leaders share advice for ‘NextGen’, The Petersen offers inspiring virtual school tours, Petersen Automotive Museum raises record $1.2M, Car enthusiasts prepare for Petersen’s Car Week, Petersen team ups with new partners for car week, VINTAGE: Bikers help children during celebration at the Petersen, Petersen museum provides inside coverage of fan favorites, Driver of stolen Tesla dies after crash on La Brea, O’Farrell settling in as Hollywood councilman, Council votes to demolish Great Hall/Long Hall, War of words waged with L.A. Petersen Photo Archive, Los Angeles, California. ... Petersen Publishing Employee Reunion added 7 new photos to the album: PPC Reunion 2019. 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