Organic Music Marketing® is a marketing and promotion agency based in Atlanta, GA. Our goal is to strictly offer marketing services to artists that truly deliver results and lead to a return on investment. Case studies and insights Tech Trends 2020. We created the most-viral campaign ever on TikTok US, with consumers contributing 5 million user-generated videos, amassing 6 billion views!. It also highlights success factors for developing an online marketing strategy. Music Case: Music Heritage Tourism. Download them all to discover how some of the world's biggest brands use social listening. Share on Facebook Share on Twitter Share on Linkedin Share by email Read insights from thought leaders and success stories from leading organizations. CLIENTS CASE STUDIES HALEY SMALLS – Artist started with 4,500 Facebook Likes– When Jens was hired, he grew her FB Likes to 62k+– Started with 25k followers, Haley now has 115k+– Her followers are a result of campaigns on FB, IG & YouTube *This created momentum that made Haley notable enough to get verified on […] 5 of our best marketing case study examples. Case Studies Take a look at some of our most popular and well known case studies We have helped major and indie artists get into the position they desire from our marketing and PR services. Contact Me. There you have it. When Kik, Sony Music, and Sony’s media agency implemented the first global music marketing campaign, the goal was to create a unique, fun, and interactive platform to connect the band One Direction with its fans. The marketing mix can also work for services. What Happens When You Create a TikTok Challenge. Find out more about the unsigned acts on the British Beats hub. All. We’ve gathered our most popular influencer marketing case studies that have helped inform and shape the industry, highlighting the most successful advertisers, brands, and social media influencers. Back. 6 Case Studies on Online Music Marketing On Music Think Tank , Jill Haverkamp gives us a sample of 6 case studies on how artists have effectively connected with their audience online. 22 Marketing Case Study Examples 1. February 5, 2016. Case Studies. Pro Tip: Don’t let your case studies be all talk. We specialize in effective music promotion and marketing. In any case, 22% of the marketing budget should be allocated to remix and features. (Image credit: JM Enternational) Music Case: Unsigned music acts feature on new hub. DSP Growth. Our collection is designed to engage students in applying core concepts to practice through the use of real-life examples from the global business environment. Paid Advertising . See actual mailing lists, music school postcards designs, frequency of mailings, and all the details of real music schools marketing plans which produced new students! Interactive Marketing: The Definitive Guide. Interactive marketing is a smarter way to tell stories and build brands in the experience economy. Influencer Marketing Case Studies From Nearly Every Industry & Vertical. Digital marketing case study is an essential part of learning case study strategy. Free Guides, Interactive Marketing, Technology Shep Bryan May 5, 2020 Interactive Marketing, Marketing. According to an event marketing report from Bizzabo, 50 percent of companies surveyed were spending nearly a quarter of their marketing budgets on events, representing a 39 percent increase year-over-year. Sensis is Australia’s number 1 marketing services company. Interactive marketing is a smarter way to tell stories and build brands in the experience economy. Source: ‘Red Bottom Sky’ Spoton Track , pulled November 14th 2017 Looking at Yung Lean’s single on Spotify, ‘Red Bottom Sky’ peaked at 1.12M total audience and has gradually declined in total follower impressions via playlists (black line). New channels and platforms emerge daily, and mobile is taking a strong lead. But – as the case studies above show – by no means is it impossible. Sensis Case Study Video Category : Digital Marketing Case Study Example. Throughout your website, they will have access to links to your different social media accounts such as … The number of smartphone users is continuously growing and it far outnumbers PC users, which is why the possibility of reaching the audience of this channel should not be ignored. A captivating, simple and engaging way of making the most of Instagram as well as taking advantage of free features on the platform. Create a print booklet of case studies to send to prospects and clients via snail mail or distribute at trade shows. Case studies: How brands are innovating on YouTube See how brands are innovating—and driving impact—with their video marketing strategies on YouTube. American Honda incorporated music in its marketing strategy over the last year to extend the brand’s emotional footprint and engage with millennials. Hard data to back up customer feedback is essential. Colgate: How Colgate Turned the Maha Kumbh Mela into the Maha Tech Mela. Rigorous standards: Our editorially driven approach has helped us build a Music Marketing, Technology, Case Studies Shep Bryan May 15, 2020. Case studies make great social media updates and can be recycled every few months using different headlines. Download the Lion & Lion and Rimmel marketing case study. Tags: digital marketing. Working with clients across the US in various industries, our partners experienced results that have moved the needle and truly made an impact on the bottom line. SAGE Business Cases brings business to life, inspiring students to develop their own best practices and prepare for professional success. Free Guides, Interactive Marketing, Technology Shep Bryan May 5, 2020 Interactive Marketing, Marketing. Digital music marketing case studies – best of 2015. Read More. Its purpose is to engage Australian consumers with business and deliver it through its leading digital consumer businesses, search engine marketing and optimisation services and through its digital advertising agency, Found. For specifics on how Lion & Lion took full advantage of social listening for Rimmel, read Lion & Lion’s marketing case study. ... More Related Case Studies. Music Case Studies. Case 4a Marketing music products alongside emerging digital music channels Esmée had been working in the music industry as a marketing director for a small and successful independent record label for over fifteen years before deciding to study at university. This result is in line with other studies related to the relationship between senses and emotions in marketing such as Krishna (2013), Cardoso and Vaartjes (2008), and Hulten (2011. Read on for case studies of individuals and organisations in the arts & culture sector. Learn more about Our Work. Brands can build upon their lyric or music video, and expand to having an artist social influencer layover program, in store retail music download partnerships, or even a larger celebrity endorsement capitalizing on … Interesting insights from past clients campaigns. In our Coachella influencer marketing case study, we examine how three different brands—official Coachella sponsor American Express, big non-sponsor retailer Revolve Clothing Co., and small accessory-maker Live Lokai—developed and implemented distinctive strategic influencer campaigns at … 1 minute read 15 January 2020 Save for later; Download; Share. Using the proven results from other music schools, our designers worked with the Music Cottage to create a super-effective postcard: Each case study is formatted as a quick, easy to digest PDF, that touches on the challenges Modern Marketing Concepts faced, and the solutions they put into place. Fuji Xerox Australia Business Equipment Tripled leads for 60% less marketing spend Arts & Culture: Islamic Gallery Islamic treasures are showcased in a new British Museum gallery. Tags: avicii digital marketing Sandbox Best of 2015. is for every eye, lip and face.” We hand-crafted a music track that consumers loved, reaching #4 on Spotify globally. Case studies also help prospective buyers to discover customers with similar pain points and to understand how your business solved those issues. Interactive Marketing: The Definitive Guide. Various channels. Instagram is a visual, visceral media. DSP Growth. Product placement with music is a solid marketing tactic. Go more in depth with this campaign HERE. Mobile Marketing. After handling hundreds of music school marketing campaigns, our consultant knew that targeted direct mail postcards generate big results for music education, and the Music Cottage was on board! Duncan Laurence's Direct To Spotify Campaign. This case study will break down the marketing mix for Scottish music festival T in the Park. Holistic Digital Marketing With An Improved User Experience All. Marketing Case Studies. If you are seeking to unlock the potential from your audiences, events, content, venues or other assets, please take a look at our work for these leading organizations: This New York-based “sales optimization company” Modern Marketing Concepts offers perhaps some of the best sales case studies that you can find specifically from a marketing firm. ESP Properties helps rightsholders maximize their value and drive sustainable revenue growth. And that’s to say nothing of the killer creative. Utilise user-generated content and create ways of rewarding people for … It has been a music sponsor at music festivals such as Founders’ Governors Ball, C3’s Austin City Limits and Live Nation’s Music Midtown in Atlanta. Home About Services Case Studies. This case study about the online music subscription service illustrates how different elements of the mix can be varied online. From targeting techniques, to contextual creative, to six-second video ads, learn how brands are building campaigns that deliver results with these case studies and interviews. Avicii :: digital marketing case study. The content needs to be colllected on one channel, the website. Think about how to present your brand visually. The marketing mix is a module used by businesses to determine how to market a product. 0. The website is where the B2C and B2B market come together. The #eyeslipsface challenge activated a key brand pillar: “e.l.f. Music Marketing, Technology, Case Studies Shep Bryan May 15, 2020. Instagram marketing can be a tough nut to crack. Music Schools Case Studies View tried-and-true music schools marketing plans including real music schools postcards! February 5, 2016. November 12, 2020. Read More. Unilever: Soup in Every Stew. Case Studies. Labels, managers and artists spent 2015 experimenting with all kinds of digital music marketing campaigns, using social networks, their own sites and other tools to reach fans. Case studies of UK artists, record companies, events and initiatives. In less than 48 hours, several other TikTokers picked up the challenge, using the featured song and making it even more viral, collecting 540k views in 36 hours and 2,500,000 of songs replies.. After 3 weeks, the challenge collected a total of 1,189 posts and the hashtag got 1,364,606 views with a total reach of the song of 8M+. Experiential marketing had a banner year in 2019. : how colgate Turned the Maha Tech Mela Facebook Share on Linkedin Share by email read insights thought... 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